Sierra Nevada Owner Brian Grossman humbly describes himself as a second generation brewer. We know him as the owner of of one of best companies in the world, practicing conscious capitalism and sustainability. “As soon as beer making becomes a job, you’ve f**ked up,” say Brian. “You need to be passionate about what you are doing.” In episode #0043 Brian educates us on the finer points of making quality beer, and his philosophies on life which help him to run Sierra Nevada. Brad and Brandi Hillman, of soon to open Hillman Beer on Sweeten Creek Road, as well as artisan glass blowers, also join us on this epic episode at Sierra Nevada Oktoberfest.